Compiled by Chris Mellides
I LOVE DONUTS
from Mad Hatter Juice
Specially blended to deliver enticingly sweet, rich clouds without compromising on flavor, this delicious e-liquid blend melds the fun taste of fresh blueberries with sugary glazed cake donuts. It’s just like the best blueberry donut you ever had without the worrisome calories!
from Evolve Elite Series
Marshmallow icing meets vanilla custard in this sugary sweet 80 VG/20 PG blend. It tastes just like the sandwiched cream from your favorite cookie treat. 60ml pricing is available.
MERLIN/ ROBIN HOOD
from Mid Evil Vapes
Merlin is a delicious Crème brûlée blended with the creamiest of vanilla custards, while Robinhood is a silky mocha cappuccino flavor that tastes like it came straight from the cup. Combine the two and you’ve got Mid Evil Vapes’ BFD bundle, which includes both e-liquids and an empty 30ml bottle to mix and match your very own concoction! 120ml and 210ml pricing is available.
IRISH CREAM PIE
from The Pie Guys E-Juice
A beautiful pie flowing with Bailey’s and cream cheese that’s complimented by a delicious graham cracker crust that is sure to delight the taste buds.
from You Got E-Juice
A delicious 70 VG/30 PG blend of sweet strawberries and creamy vanilla custard. 60ml, 120ml and 240ml pricing is available.
RASPBERRY CREAM CHEESE DANISH
from Flakey Vapes
Smooth cream cheese meets ripe raspberry in a swirl of vaping goodness atop a flakey buttery pastry. 60ml and 120ml pricing is available.
from Clique Vapor
A sweet, light and fluffy cream sandwiched between two freshly baked oatmeal cookies that have been infused with a hint of cranberry!
from FAQ Vapes
This Max VG blend is a crisp, sweet green apple covered in rich, gooey caramel. 120ml pricing is available.
from Rooks Inc.
Inspired by real cloudberries, Cloudberry is a 70 VG/30 PG mix that’s a smooth blend of berries with a soft, sweet, delicious cream. 120ml pricing is available.
A naturally sweet blend of raspberry and peach with a sinfully smooth finish.
from Ballistic Vape
An explosion of sweet strawberry goodness with a cool icy finish. 60ml and 120ml pricing is available.
from The Cloud Alchemist
Tart wild blueberries, plucked from the Washington Cascades, swaddled in fresh cream and lightly drizzled in clover honey. 120ml pricing is available.
from Demonic Vapes LLC
This 80 VG/20 PG fruit medley is packed with berry, melon and citrus notes that explode in a tantalizing blend that will leave you craving more. True blood by Demonic Vapes is a solid all day vape that’s wickedly sinful.
from Kaleidoscopic Clouds
This 70 VG/30 PG concoction is a mouthwatering medley with intensifying watermelon, ripe kiwi and succulent strawberry fruit flavors that are sure to satisfy and illuminate your tastebuds! 60ml and 120ml pricing is available.
from Combustion Is Dead
This not too sweet, but deliciously decadent e-liquid proves that there’s strength in simplicity. Hands down one of the best all-day strawberry vapes out there! 60ml pricing is available.
STRAWBERRY PAPAYA & KIWI
A perfect fruit mix of sweet papaya, smooth kiwi, and slightly tart strawberry. 60ml and 120ml pricing is available.
This 80 VG/20 PG juice is enough to satisfy anyone’s sweet tooth. Enjoy a deliciously decadent and sugary sweet watermelon candy done right.
from Weirdo Vape
Offered in an 80 VG/20 PG mix, Where’s Weirdo is a tart and creamy Nerds flavored candy vape. The cream satisfies the dessert lovers and the candy flavor is truly the best on the market. 60ml and 120ml pricing is available.
from Evolve E-Liquids
A sweet, refreshing and unexplainably juicy red chewy candy vape. This 80 VG/20 PG blend is the best watermelon candy flavor you’ll taste and you’d be hard pressed to find one that bests it. 60ml pricing is available.
from Juice Man
Enjoy an immeasurably flavorful strawberry watermelon bubble gum vape that’s sure to tingle your taste buds and make your mouth water. See why Bubba Juice was rated the #1 Seller on eliquid.com
Spanning a full range of fizzy soda drinks, the Sodalicious line of e-liquids offers a uniquely familiar flavor punch to the palate. Sodalicious’s creators took a stab at recreating a classic strawberry cream soda with their insanely popular Berry Cream e-liquid blend, hitting their mark and then some.
from Wisconsin Dairy Co.
Painstakingly crafted from the finest ingredients available, this Max VG blend is regarded as being the best-tasting chocolate milk e-liquid on the market today. Experience a rich and smooth chocolate milk taste just like it came from out of a cardboard carton. Chocolate Milk is available in 45ml shatterproof food grade aluminum bottles chilled to perfection.
from Cloud Connoisseurs
Ready yourself for a sweet mouthwatering strawberry watermelon slushy that’s sure to leave you feeling satisfied. 60ml pricing is available.
from Chubby Baker
This 80 VG/20 PG blend is a refreshing mix of lush tropical fruit and Piña Colada flavor that makes for a deliciously sweet combination that will make you feel like you’re lounging at the beach! 60ml and 120ml pricing is available.
from Coil Spill
A clean, crisp strawberry champagne that is both refreshing and flavorful. Some people drink champagne to celebrate, we vape it all day long! 60ml pricing is available.
from Suprme Vapor Co.
Enjoy an 80 VG/20 PG blend that’s a sweet, yet tart peach blueberry lemonade. Guaranteed to satisfy your taste buds and cool your summer mornings. 60ml pricing is available.
JEKYLL AND HYDE’S POTION
from Evil Genius eJuice
A signature creation from Evil Genius eJuice, Jekyll and Hyde’s Potion is a unique twist on a traditional strawberry milk flavor. Vape this potion to be transformed into a kid who enjoys the rich taste of strawberry Nesquik milk down to the very last sweet and creamy drop.
from Dripper Sweets
Try on a southern sweet leaf tobacco cigar flavor, infused with light refreshing watermelon. The perfect balance of smoky and sweet. 60ml and 120ml pricing is available.
from Black Series
Smooth, rich vanilla bean ice cream with a drizzle of sweet honey, topped with roasted nuts will have your taste buds buzzing with joy; a new signature all day flavor.
Letter From the Editor
Welcome back to another special edition of VAPE Magazine. The subject — all things e-liquid.
When we began planning this issue, we decided it should be a book that vapers and store owners alike would use as a reference for the year to come. Are you or your customers looking for a new pistachio tobacco? You’ll find it here. How about a rice krispy treat? An awesome milkshake? A line of nothing but milk flavors?
This reference guide lists hundreds of brands, what they offer and how to reach them in an easy to navigate system that will help put vapers in touch with new brands they may have otherwise never come in contact with.
We worked to put together a variety of content focused solely on e-liquid and the business to compliment the guide.
I hope you’ll find it to be useful!
From the entire team here at VAPE Magazine, I wish you all an awesome 2017! We’ll see you out on the show circuit!
Thanks for reading,
Editor in Chief
Standing Out in a Saturated Market
By Cory Noles
The struggles of the modern e-liquid manufacturer are real. Quite real.
In any time, to take a product from a simple concept to being successful is difficult — far more than the average vaper understands. Today, the climb is astronomical.
The days of perfect timing are over. Even “unique” flavors are becoming a thing of the past as there are few things that have yet to be done in the field.
Instead of having the right flavor, today’s market is about being “more clean” and having more hype. What makes your brand stand out beyond those that have been dominating the space for years?
Brace yourself for this.
What has happened is that as the e-liquid manufacturing industry has grown from a couple dozen big manufacturers to several thousand small to moderately sized manufacturers, it has begun to mature.
This isn’t a bad thing, unless your product depended entirely on good timing.
What this means for us, is that the vaping industry is taking on the basic business hallmarks that apply to every industry.
Today’s market demands a quality product
There are literally thousands of e-liquid companies across the nation and guess what — many of them make a good product. Adversely, many of them make lousy ones as well. What this means is that simply having a solid line is no longer enough to get your business where you want it to be.
Marketing is necessary
There was a time in the vape space when a good product could outshine its crappy label and cheap bottle. That time has passed. Sadly, it’s no longer “all about the juice.” People need a reason to want to try your product aside from word of mouth. That means they need to see it everywhere — on social media, in magazines and in the hands of the industry’s influencers.
A long-taught marketing principle says that a person has to see an ad or a logo an average of eight times before they will take action. Are people seeing your branding regularly?
People don’t buy e-liquid with your name on it
Locally, Bob’s Coil Suds might do well. If that’s all you want, go for it. However, in the grand scheme of things, your branding should reflect your audience. For example, Boosted is extra attractive to the car crowd. What started as a niche grew into a massive international brand. Bob is not a niche. Bob is a dude who, while probably a great dude, most of us don’t know.
So don’t do it.
Keep the number of flavors you release under control
While in theory, having a line made up of 20-30 flavors seems like it would have something for everyone, it’s a hard if not impossible sell to shop owners and especially distributors.
When your line crosses three flavors, expect it to be about 50 percent more difficult to sell with each you add. The fact is most shop owners aren’t rich and can’t afford to take a $1,500-$3,000 gamble on your product. I’m not saying a line like that can’t work, but it severely limits your field of potential buyers.
The line between unique and unsellable is fine. Very fine. I’ve tried a mountain of juice over the years, and this is a hard fact. Just because you may have formulated the world’s greatest bacon milkshake flavor or the next maple strawberry pizza cake, does not mean people want to vape it. Kudos on your skills, but when people try it and use words like “interesting” and “weird,” they will move on to the next sample.
Flavors need to be something the average vaper would enjoy. It can have a unique twist, but always ask yourself “Would I vape this all day every day?” If the answer is no, move on. EVERY manufacturer/mixologist has left hundreds of quality juices in a cabinet never to be tried again.
Basically, in sharing these tips, I’m just trying to remind everyone that this is a business. Each day it’s becoming more and more like any other. The cause is noble, yes, but without a solid business plan, you may never reach your potential.
Corey Noles is the Editor in Chief of VAPE Magazine. He also owns Busted Knuckle Vapor Fluids and Inked Up E-Liquid Co. Email firstname.lastname@example.org.
Scenic Vapors: Contributor Corner: Jayson Magbanua @mrpinoykid
By Chris Mellides
Photographer: Chris Starcher @dripmedia
In Frame: Tyler Price @dripping_balls
Location: Swallow Falls State Park, MD
“A healthier body is what keeps us going, and we vapers just have to talk to smokers more about vaping and make them turn away from cigarettes for good.”
Inspired by the friends he’s made on a path to becoming a professional photographer, 22-year-old Washington state resident Jayson Magbanua has always dreamt big.
Enamored with the art world and all of the different mediums it encompasses, populating his college studies with art classes seemed natural to Magbanua.
Educated in traditional photography where he was taught how to shoot on and develop film, the young student took what he learned, and applied his skillset and unique discipline to contemporary photography—which by all accounts is far easier and more convenient than having to rely on dated technology.
Like many in his peer group, the most accessible camera he had in college was the one in his pants’ pocket.
“Back in the day I would only use my phone and I would be pretty stoked with how the pictures turned out,” Magbanua said. “I never owned a camera since last year, I believe, but now that I have one it feels like a dream.”
Armed with his digital SLR camera, Magbanua would often take it with him on hikes and camping trips and found himself being quickly drawn to nature photography.
“When I’m trying to find myself I hike and camp,” he said. “Nature pictures are definitely one of my favorites because of the organic feel to them.”
Magbanua found that exploring the outdoors became more enjoyable when he gave up smoking and switched to vaping as a reduced harm alternative.
He admits that while he was a light smoker who would casually light up when in the company of friends, the obvious positive health effects coupled with the allure of vape tricks and the multitude of e-liquid flavors to choose from made transitioning to vapor products in late 2012 an easy choice for him to make.
It was natural for Magbanua to combine vaping and nature photography into his body of work, and it became apparent to him that several photographers, including select friends, had already began carving that niche out for themselves.
“My friends inspire me the most,” Magbanua said. “The support that they give me is incredible. We share the same passion for photography, and we teach each other and love each other.”
Scenic Vapers was a project that Magbanua discovered on Instagram, which he would often post to and use to explore a wealth of photographs from seasoned and amateur photographers alike, all with the swipe of a finger.
It wasn’t long before he began tagging his nature-inspired vaping photos using the Scenic Vapers hashtags that project founders Tyler Price an Ian Silver began to take notice.
Photographer: Billy Lawrence @trippinbillys
In Frame: Paige Drysdale @paige.nicolle
Location: Bell Rock Vortex, Sedona, Arizona
“I remember Tyler Price back in the day when he just started on Instagram, and had always been lurking through his Instagram,” Magbanua said. “Ian silver I don’t really know, but I like his work a lot.”
He added, “They are such humble human beings, and they are now doing good things and that makes me pretty happy.”
Magbanua says that his involvement with Scenic Vapers comes from his utmost respect and love for nature and vaping, and the excitement in knowing that he’s part of a following and a much larger movement.
“The movement and the vibe from the people,” Magbanua says is what interests him about the project. “It’s really nice seeing people explore and take pictures. I’m excited for where the group takes us in the future.”
He also believes that Scenic Vapers can be used as a vehicle for capturing the attention of smokers through photographs and exposing them to vaping as a culture and ultimately a healthier alternative to combustible tobacco.
“This is what we need to do to make the smokers stop smoking,” Magbanua said. “A healthier body is what keeps us going, and we vapers just have to talk to smokers more about vaping and make them turn away from cigarettes for good.”
To submit your photo to Scenic Vapers #CloudCheck for VAPE submission consideration, follow @VapeMagazine @ScenicVapers @Dripping_Balls and @Jedi.Visions and #VapeMagazine #CloudCheck & #ScenicVapers on Instagram.
For the VAPE pictorial column, photos must be in high resolution, but for the IG page everyone has the chance for a feature.
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